Pengaruh Sistem Reward dan Punishment terhadap Loyalitas Karyawan dengan Motivasi Kerja sebagai Variabel Intervening pada PT BPRS Madinah Lamongan
DOI:
https://doi.org/10.71417/j-sime.v3i1.2168Keywords:
Sistem Reward, Punishment, Motivasi Kerja, Loyalitas Karyawan, PLS-SEMAbstract
Loyalitas karyawan merupakan aspek penting dalam menjaga keberlangsungan dan stabilitas organisasi, sementara PT. BPRS Madinah Lamongan menghadapi fluktuasi tingkat loyalitas karyawan dalam beberapa tahun terakhir. Penelitian ini bertujuan menganalisis pengaruh sistem reward dan punishment terhadap loyalitas karyawan dengan motivasi kerja sebagai variabel intervening pada PT. BPRS Madinah Lamongan. Penelitian menggunakan pendekatan kuantitatif dengan metode survei. Populasi penelitian mencakup seluruh karyawan PT. BPRS Madinah Lamongan dengan teknik sampling jenuh. Data dikumpulkan melalui kuesioner berskala Likert dan dianalisis menggunakan Partial Least Squares-Structural Equation Modeling (PLS-SEM) dengan bantuan SmartPLS 4. Hasil penelitian menunjukkan bahwa sistem reward berpengaruh positif dan signifikan terhadap motivasi kerja dan loyalitas karyawan. Punishment juga berpengaruh positif dan signifikan terhadap motivasi kerja dan loyalitas karyawan. Selain itu, motivasi kerja berpengaruh positif dan signifikan terhadap loyalitas karyawan serta mampu memediasi pengaruh sistem reward dan punishment terhadap loyalitas karyawan. Temuan ini menunjukkan bahwa penerapan reward dan punishment yang tepat serta penguatan motivasi kerja dapat menjadi strategi efektif untuk meningkatkan loyalitas karyawan.
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Copyright (c) 2026 Andini Dwi Prameswari, Ali Muhajir, Ana Fitriyatul Bilgies (Author)
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